You’ve decided to start a digital agency? Congratulations. It’s going to be an adventure.
But if you don’t know what to do first, and which direction to go to guarantee success, the rapid progress you need to make will grind to a halt. And if you lose impetus, you will lose heart and end up working for someone else delivering their dream, not yours.
Steve Jobs famously said “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.”
In reality it takes experience. You need to travel the road several times before the path becomes really clear. In other words, when you look backwards along a well-worn path, it’s easy to see where you needed to turn left, then take the right fork, follow the stream, head up to the road, and reach your destination.
There are some tools that are needed before you set off. Starting a great agency turns out to have relatively few critical components. Read on if you want to know the essential ingredients you need to start a successful digital agency.